Sora

Featured✓ Editorially verified

OpenAI's flagship text-to-video model.

Paid· Bundled with ChatGPT Plus ($20/mo) / Pro ($200/mo)VideoSora8.8 / 10

Visit website →

Best for

Pick Sora when you want the best long-coherent narrative clips inside an existing ChatGPT subscription.

Skip if

Skip it if you need granular camera control or a full editing workflow — Runway is better.

Sora is OpenAI's video generation model, available inside ChatGPT for Plus and Pro subscribers. The standout characteristic is long-shot coherence — Sora can generate minute-long clips with consistent characters, realistic physics, and believable motion in ways earlier models couldn't.

It's bundled into ChatGPT subscriptions, which means existing Plus subscribers get useful access without an additional commitment. The web UI is straightforward, the generation queue is reasonable for paid users, and the integration with ChatGPT's prompt-engineering features (improve-prompt, iterate, etc.) is genuinely useful.

The trade-offs are control and speed. Fine control over camera motion, lighting, or specific edits is limited compared to Runway. Generation is slow even on paid tiers. And region availability is uneven — Sora rolled out region-by-region rather than globally on launch.

Editor's take

Sora is what made everyone take AI video seriously in 2024 and is now a credible product. The competition has caught up faster than OpenAI's lead expected, but the integration into ChatGPT is a real distribution advantage.

— The AI Tool Bible editorial team