ElevenLabs vs Horch

A side-by-side look at pricing, capabilities, pros, cons, and our editorial scores.

	ElevenLabs Audio	Horch Audio
Tagline	The gold standard for AI voice cloning and TTS.	Privacy-first, on-device meeting assistant for macOS
Category	Audio	Audio
Pricing	Freemium· Free: $0 · Starter: $6 · Creator: $11 · Pro: $99 · Scale: $299	Paid· €49 one-time purchase (includes first year of updates); €25/year thereafter for new versions. No subscription; app keeps working indefinitely after purchase.
Model	ElevenLabs Multilingual v2	Whisper (local) for transcription; optional Ollama / MLX local LLMs for summarization
Editorial score	9.4 / 10	—
Use cases	TTSvoice cloningaudiobooksdubbing	Confidential client meeting transcriptionAutomatic action-item extractionPer-contact relationship historyPre-meeting briefings from prior callsLocal Whisper transcription without cloud uploadFeeding meeting context into Claude or Cursor via MCPPersonal second-brain in MarkdownLegal, medical, or NDA-bound conversation notes
Pros	Best-in-class voice quality Hundreds of voices + cloning Multilingual Strong API	Fully on-device by default — audio and transcripts never leave the Mac unless the user opts in One-time €49 purchase instead of a recurring per-seat SaaS bill Records at OS level so no bot appears in the meeting and any app (Zoom, Meet, Teams, in-person) works Notes stored as plain Markdown in ~/Meetings — portable, greppable, Obsidian-friendly Auto-generates action items, topic summaries, and per-person profiles from spoken content MCP server exposes meeting history to Claude, Cursor, and other agent clients Local Whisper transcription plus optional Ollama/MLX means you pick the summarizer
Cons	Pro features are pricey Voice clone abuse policy needs care	macOS only — no Windows, Linux, iOS, or web client Local Whisper and summarization need a reasonably modern Apple Silicon Mac to feel fast No cloud sync or team workspace, so sharing across a team requires bring-your-own storage Small independent product without the integrations catalog of Fireflies, Otter, or Fathom OS-level capture depends on macOS screen/audio permissions, which some corporate MDM setups block
Website	elevenlabs.io	horch.app

Pick ElevenLabs if

✅ Best-in-class voice quality
✅ Hundreds of voices + cloning
✅ Multilingual
✅ Strong API

Pick Horch if

✅ Fully on-device by default — audio and transcripts never leave the Mac unless the user opts in
✅ One-time €49 purchase instead of a recurring per-seat SaaS bill
✅ Records at OS level so no bot appears in the meeting and any app (Zoom, Meet, Teams, in-person) works
✅ Notes stored as plain Markdown in ~/Meetings — portable, greppable, Obsidian-friendly

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